Lead UI Design

Established in 1981 in Hampstead, London, Hobbs has always provided elegant and sophisticated clothes. They needed an updated website to match.

The Challenge

Update Hobbs’ online presence with a modern and sophisticated website which matched up to their iconic clothing. I lead the overall design of the retail focused pages, working together with their internal team and a UX designer.

Sharing the Load

Using a unified Zeplin project space, we updated the wireframes and designs before sharing them with the Hobbs team and annotating for review. Designs were shared in this way from both sides in order to be reviewed and receive feedback.

Iconography

An entire suite of new icons were created following iconography best practices and added to along the way as and when they were needed.

Design